ABOUT US
THE MOST HUMAN
mortgage experience in Quebec.
Active across Quebec, JA Mortgages is a firm of passionate mortgage brokers determined to push the limits of customer service.
“Our mission is simple: to offer the most human and high-performing mortgage experience in Quebec.”
OUR APPROACH
A MISSION CENTRED
on your projects.
01
Human guidance
We take the time to listen, explain and guide you with a transparent, personalized approach. We don't sell products, we build relationships.
02
Tailored solutions
Whether you're a first-time buyer, an investor, self-employed or considering a refinance, we adapt to your pace and your goals. Our team always looks for the right angle to get you the best mortgage solution, no matter how complex your file is.
03
Local commitment
Present across Quebec, we know the ground, the markets and the real estate news. We understand the challenges of buyers, investors and families here.
OUR VALUES
WHAT GUIDES US
every day.
Transparency
Ethics and transparency are at the heart of what we do. No vague jargon or fine print: we explain every step and make sure you understand everything before you commit or sign. Honesty above all.
Performance
We don't do things halfway. Every file deserves the same level of attention, rigour and strategy. We constantly strive to do better, to offer you a flawless experience and exceed your expectations, every time.
Trust
Every file is a responsibility we take to heart. We listen, learn and constantly improve. Our success rests on the trust our clients place in us.
100+
MORTGAGE BROKERS
19
PARTNER LENDERS
100%
PERSONALIZED SUPPORT
$0
HIDDEN FEES
ACROSS QUEBEC
BROKERS
near you.
Neighbourhood brokers
Our brokers are on the ground and know their community. Their proximity ensures human support, adapted to the specific needs of each area.
Local market knowledge
Beyond proximity, we draw on our experience and expertise in the Quebec real estate market to analyze trends and offer you solutions aligned with local realities, for individuals and professionals alike.
A WORD FROM THE PRESIDENT
FROM A BROKER
to a firm.
Over the past few years, my role within the mortgage industry has naturally evolved, in step with the company’s growth and our clients’ needs.
I first worked as a mortgage broker under my personal name, Pierre-Charles Jolicoeur, helping hundreds of clients with their real estate financing projects, whether for the purchase of a first home, refinancing, a renewal, or more complex strategies. This hands-on experience allowed me to develop deep market expertise, a concrete understanding of the financial realities of Quebec households, and a lasting relationship of trust with clients.
Over time, demand increased, the team grew, and the vision became clearer. What began as an individual practice evolved into a structured firm focused on rigour, compliance, and service quality. In this context, my role gradually evolved, shifting from active practice to a management and leadership role.
I am proud to say that today, I hold the position of President of JA Mortgages. I now devote my time and energy to strategy, regulatory compliance, business development, team management, and supporting the professionals who make up the firm.
This evolution explains the shift from a public presence initially centred on my personal name to a presence now centred on JA Mortgages. This change is meant to accurately reflect the organization’s current reality: a structured firm, led by a team, with a long-term vision, rather than an individual practice.
JA Mortgages is deeply rooted in the values that marked my beginnings: professional rigour, transparency in advice, accessibility for clients, and a high-level service that is human and responsible. These principles continue to guide every decision, both at the leadership level and in the support provided by the firm’s professionals.
Pierre-Charles Jolicoeur — President, JA Mortgages
CAREERS
ARE YOU A MORTGAGE
broker?
Here, you don't just join a team: you become part of a family of people who perform, listen to each other, challenge each other and give everything for their clients.